Have you ever thought of starting a side hustle creating natural, plant-based gardens for others – or even diving headlong into a career change, wondering if it’s even feasible? What about leaving another firm and starting your own? And just exactly how do you do all of that?
In this half-day seminar learn from three independent business owners who will pull back the curtain on everything from forming an LLC to insurance and payroll, to sourcing and managing plant inventories and finding contractors, to communicating successfully with clients about design, install, and management, and finally how to price and market your services while fostering multiple revenue streams. And yes, we’ll also explore hard lessons and help you try to navigate some of the growing pains, including the never-ending imposter syndrome.
What will be a unique aspect of this event is the coffee-shop-style conversation in which all three business owners will openly discuss single topics, followed by Q&A after each segment, before moving on to the next subject. This organic back and forth will provide for more authentic and empowering information as you start, grow, or pivot your career.
"The community needed this. I needed this. Your story really resonated with me and I just feel less alone. Can’t thank you enough."
"The amount of value and insights you all share is mind blowing."
"I left feeling inspired and will reconsider and re-evaluate some things in my own business."
Benjamin Vogt | Prairie Up
Benjamin is owner of Prairie Up, a design and online education firm based in Nebraska. His work has been featured in The American Gardener, Dwell, Fine Gardening, Horticulture, Midwest Living, The New York Times, The Wall Street Journal, and the Washington Post. Benjamin is the author of A New Garden Ethic: Cultivating Defiant Compassion for an Uncertain Future and the best-selling Prairie Up: An Introduction to Natural Garden Design.
Ben O’Brien | Wild by Design
Ben is the owner of Wild by Design, a naturalistic garden design business in Prince Edward County, Ontario, that specializes in artfully crafted, richly planted, lovingly tended gardens. Since 2014, Ben’s passion for plants has informed every project, from small town gardens to large rural properties and urban public spaces. Ben’s trial garden research explores innovative ways to create beautiful, biodiverse, and resilient plant communities.
Ben Futa | Botany
Ben has more than a decade of experience in public garden leadership. In late 2020, he left the public garden world to launch Botany, a multi-faceted plant-based business featuring natural landscape design and installation, destination retail (The Botany Shop), media (Let’s Grow Stuff, a web series produced in collaboration with PBS Wisconsin), and events and learning resources for his hometown of South Bend, Indiana.
Lindsey Spaulding | Botany
Lindsey is a self taught landscape designer with a background in education and a passion for native plants. She pivoted her career in March of 2022 to join the Botany Landscape team. She now runs the landscape division for the company and enjoys identifying spaces with untapped potential and creating beauty that doubles as an ecological refuge.
"I was beyond impressed by this webinar and the manual. The three Bens didn't hold anything back. I feel like I have the keys to the kingdom now, allowing me to start my business with confidence. I've been on many business webinars in the past -- some with practicing business owners -- but I've never been on one that gave so much honest, actionable information. I think it speaks to the integrity of the three Bens."
Practical, impassioned, and with unflinching candor, this half-day seminar will be a crucial investment in your business planning from three experienced leaders in natural design.
*All sales are final and no refunds will be issued after October 21, 2024. Cancellations made before October 21, 2024 will receive a full refund via the original payment method within 5 business days, but you must contact Benjamin Vogt in order to initiate the refund process. In the unlikely event that the seminar is cancelled by the organizer full refunds will be issued. Handouts will be made available to all registrants via a Google Drive folder for you to download, with link provided 24 hours after the event end time. Access to the seminar recording will last for three months, January 23, 2025, after which time it will be deleted from the server. All discussion and advice is offered only as a suggestion in good faith and the presenters take no responsibility for decisions you may make personally or professionally; by participating in this seminar you agree to hold harmless all presenters regarding but not limited to any personal or professional liability and finances. It is up to you to navigate and take responsibility as an independent business owner regarding issues we discuss in this seminar.
